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Sponsored Learning Labs
Sponsored Learning Labs
Sponsored Learning Labs are educational sessions hosted by a sponsoring company, offering attendees an opportunity to learn about a specific topic, product, or service. *These sessions do not offer Certification points.
SCHEDULE
Sunday, June 14
Time: 2:15 - 3:15 p.m.
Smarter Cities Start with Connected Parking: How to Build a Future-Ready Ecosystem
Speakers: Scott Sedlik, General Manager and David Strathy, Director, Product Management; Trellint
Cities are increasingly challenged by fragmented parking and curbside systems that operate in isolation, creating data gaps, duplicated work, and long-term technology risk. When platforms do not speak to one another, teams struggle to maintain accuracy and consistency in daily operations. This session explores how large, complex city programs show the value of moving from isolated tools to integrated, connected operations. Attendees will learn how unified data and interoperable systems significantly improve efficiencies across enforcement, sensors, payments, and collections. We also examine how connected ecosystems cut manual work and lower long-term costs by allowing phased, modular upgrades instead of full system replacements. This gives cities a more flexible and resilient path forward.
Monday, June 15
Time: 4:00 - 5:00 p.m.
Come On Down… Your Revenue Is on the Line! A Price-Is-Right–Style Parking Showdown
Speakers: Michael Wilson, Business Development Manager – Midwest, Chris Agrell, Director of Enterprise Accounts and Devon Fitzpatrick, Solutions Engineer; DESIGNA USA
This high-energy, gamified Learning Lab explores how operational decisions in parking management can impact revenue, efficiency, and risk. Through six interactive cost-estimation scenarios, participants examine the hidden financial effects of common challenges such as equipment downtime, unnecessary service dispatches, rate configuration mistakes, credential management issues, manual audit preparation, and annual revenue leakage. In each round, teams estimate the potential cost of a real-world operational situation before the actual impact is revealed and discussed. The session highlights how better visibility, structured system oversight, and coordinated operational tools can improve response times, strengthen accountability, and support more accurate reporting. Participants will leave with a clearer understanding of how small inefficiencies can quietly compound into significant financial loss over time. The Learning Lab ultimately reframes parking operations not as a reactive process, but as a strategic opportunity to improve performance, reduce risk, and make more informed operational decisions through better system awareness and management practices.
Tuesday, June 16
Time: 9:00 - 10:00 a.m.
From Asset-Level Pilot to Portfolio Standard: Why Most Parking Innovation Stalls and How the Best Owners Avoid It
Speaker: Peter Weiss, Chief Business Officer, FLASH
Most parking innovation starts strong and stalls fast — stuck at one location, one pilot, one operator relationship that never scales. This session examines why, and what separates the asset owners who successfully standardize parking technology across their portfolios from those who don't. Drawing on real estate's broader lessons in technology adoption, Flash Chief Business Officer Peter Weiss outlines the infrastructure, partnerships, and decision-making frameworks that turn a promising pilot into a portfolio-wide performance standard.
Tuesday, June 16
Time: 4:00 - 5:00 p.m.
The Story of an Award-Winning Parking Organization
Speakers: Dan Hofmann, PTMP, Director for Parking and Transportation Services, Clemson University; Natasha Pande, Market Development Representative, eleven-x Inc.
What does it take to build an award-winning parking operation? Join industry veteran Dan Hofmann as he shares how decades of leadership across municipal and university environments have shaped a modern, data-driven approach to parking and mobility.
