Education Sessions: Technology & Innovation

IPMI Parking & Mobility Conference & Expo
July 24-27, 2022


Education Sessions: Technology & Innovation

Below are sessions by date and time for the Technology & Innovation Track:

Sunday, July 24

2:00  –  3:00 pm 


Creating a New Ecosystem: Airport Parking Focused on Net Revenue

Presented by: Jeff Cushman, MBA, Brett Winslow, and Sean Neasi – ABM.

Los Angeles World Airports’ (LAWA) vision of revolutionizing its parking environment was clearly defined in their vision statement:  LAWA’s Smart Parking solution will monitor in real-time and monetize any chargeable parking space with the goal of increasing revenue and improving the customer experience.  The process began with the development of an industry-unique RFP that promoted creativity while maintaining accountability.

•    Analyze new approach to designing and implementing a parking ecosystem designed to increase net revenue.
•    Understand commitment to performance KPIs including introducing new revenue, reducing operating expenses, and enhancing the guest experience.
•    Apply design and procurement flexibility while maintaining accountability.

Session sponsored by:     

It’s Not One-Size-Fits-All: Best Practice Approaches to Municipal Parking Technology Procurement

Presented by: Henry Servin, PE - City of Santa Monica; Michael Chiodo, Vice President - US Western Sales- IPS Group. 

It’s time to embrace alternatives to the parking solution procurement process. Depending on your goals, operational complexities -- and of course, time -- the competitive bidding process may not always be the most practical. This session dives into the case study of the City of Santa Monica to share the experiences faced in taking a combination approach of contract piggybacking and research to ensure the right choice, backed by data and a proven trial.

  • Understand how an alternative approach using data can lead to the smartest decision.
  • Apply return on investment information in the municipal setting. 
  • Create methods to convince bean-counters to spend money.
 Session sponsored by:     


3:30  –  4:30 pm 

Digital Parking Solutions: Increasing Revenue, Equity, and Flexibility on University Campuses 

Presented by: Kristen Locke, CAPP - Parkmobile, LLC; Dr, Perry Eggleston, CAPP, DPA - University of California, Davis.

Many universities are using the pandemic disruptions as an opportunity to harness the latest, consumer-friendly parking technologies to completely reimagine campus parking. This session will examine how long-term permits are limiting growth, and how a digital, daily-decision model can increase parking revenue and equity.  We will examine how digital solutions can help campuses to make better use of their space and discuss best practices for implementing digital parking.


  • Analyze how your university can harness the latest, consumer-friendly parking technologies to completely reimagine campus parking.
  • Understand how innovations like mobile payment, flexible zoning and pricing, and daily decision parking options can help campuses thrive and make better, data-driven decisions.
  • Evaluate the unique strengths of different parking solutions, best practices for implementing them, and how they interact with other priorities like sustainability and equality initiatives.

Session sponsored by:     


Monday, July 25

9:00  –  10:00 am 

Creating Commuter Shift: The Journey to Implementing a Daily Parking Program on a University Campus

Presented by: Jeffrey Elsey, PE, CAPP, LEED AP - Kimley Horn; Michael Briggs, AICP - Vanderbilt University.

Vanderbilt University is developing a comprehensive transportation demand management program and reducing the amount of parking on campus in exchange for human-scale learning and experiential uses. This interactive presentation will lead the audience through the challenges faced, opportunities sought, and lessons learned. The discussion will challenge preconceived notions regarding daily parking programs and leave audience members curious and inspired to implement similar programs on their campuses.


  • Understand the correct data needed to create behavior change programs.
  • Evaluate the impacts to equity that new programs have on their populations.
  • Apply the knowledge necessary to develop a plan for implementation of their own daily parking and transportation demand management program and prepare for the challenges associated with the culture shift required for successful implementation.
 Session sponsored by:     

Using APDS Specifications & Tools for Efficiency & Innovation

Presented by: Michael Drow, CAPP, PMP, CEO - Parking Revenue Recovery Services (PRRS), Inc.

Gathering, interpreting, and sharing data in parking and mobility continues to challenge innovation in our industry. Join industry professionals to discuss the new Alliance for Parking Data Standards and ISO-approved global data specification and resources and learn how organizations are using the specifications and related documents to share complex data streams in this open-source environment. 
  • Evaluate the intent of the APDS guidelines and recent ISO certification. 
  • Analyze the various projects underway using the specification.
  • Understand how to use the specifications and tools to apply in your organization.
 Session sponsored by:     
4:00  –  5:00 pm 

Managing the Rise in Traffic at the Curb: Policies and Technologies Cities Can Use to Adapt

Presented by:  Gwendolyn Bolden, CAPP - Pittsburgh Parking Authority; Aryan Davani – Automotus; Kenneth Smith, PE, Parking & Mobility Manager – City Of Omaha; Robert Ferrin, CAPP- Kimley Horn

From parcel and food delivery to ride-hailing, recent growth in commercial vehicles has made city streets and curb space more congested than ever. Drawing on lessons from the recent deployment of new curb management technologies and policies in Pittsburgh, this panel aims to bring together policy makers and other parking industry leaders to learn about the policy and technology solutions that will help cities manage the unprecedented rise in commercial vehicle traffic.

  • Understand the short and long-term impacts of rising commercial vehicle traffic on cities.
  • Analyze and evaluate opportunities for new technology and policies to support safer, healthier communities and increase revenue for local businesses.
  • Create a plan for implementing disruptive technologies at the curb.
 Session sponsored by:     

Modernizing Parking for the Masonic: A Prestigious Event Venue on San Francisco’s Nob Hill

Presented by: Peter Filice, BSEE/CS, MSEE, and Will Rhodin - Walker Consultants; Alan Casalou, MBA - Nob Hill Masonic Center; Guy Gotlieb, MS, MA, JD - SP+.

Under the Nob Hill Masonic Center in San Francisco is a garage serving the prestigious Masonic Auditorium, a concert and event venue. The garage needed a technology and operations refresh to upgrade customer service, improve event parking, and increase capacity and turnover. This panel discussion will demonstrate how the project team orchestrated a successful and timely set of operational changes and new technology implementation, while dealing with several interesting challenges along the way.

  • Understand the unique parking challenges presented by a major event venue which operates with a shared parking model.
  • Evaluate the key strategies and tactics that were used to ensure a successful outcome of a complex, multi-faceted project including both operations and technology changes.
  • Analyze potential pitfalls of new PARCS system implementation into a long-standing, existing facility and discuss methods of resolving them.
 Session sponsored by:     

Tuesday, July 26

11:00 am  –  12:00 pm 

The Future of Parking with Cryptocurrency

Presented by: Cameron Clark, Kellie Dugdale, Alex Alegre - Dixon Resources Unlimited; Andreas Jansson – Flowbird.

You’ve all heard of cryptocurrency by now, but what are the real-life impacts for the parking industry? We’ll examine how cryptocurrencies, the blockchain, smart contracts, and decentralization could transform the parking industry. The presentation will explore a not-so-distant future in which these concepts may interact with real-time parking management data streams from sensors, license plate recognition, transactions, and increasingly interconnected vehicles to enhance the experience for businesses, municipalities, and the public.

  • Understand the definitions of key topics such as cryptocurrency, blockchain, smart contracts and how they interact with each other.
  • Analyze examples of how these new systems could interact with parking systems.
  • Evaluate the related challenges and opportunities that are anticipated for the parking industry.
 Session sponsored by:     

3:30   –  4:30 pm 

PARCS Payment Evolution: Understanding EMV, P2PE, and Payment Security

Presented by: James Fedor and Albert Bartee - T2 Systems, Inc.

As the parking industry tries to catch up with its retail cousin, many operators struggle to understand the scope of setting up and maintaining a proper Europay, MasterCard, and Visa (EMV) credit card environment. This session will cover parking operators' and solution providers' scope of responsibilities for security, hardware, and software. We'll also highlight some of the key benefits of EMV, nearfield communication technology (NFC), and mobile payment solutions as the world continues to embrace touchless environments.

  • Understand how to install and maintain an EMV solution, including lifecycle management of infrastructure, hardware, software, and firmware.
  • Analyze their role and the importance of maintaining compliance with the PCI Data Security Standards.
  • Understand where the EMV credit card industry is headed both from a hardware and software perspective, as well as the impact of mobile payment solutions.
 Session sponsored by:     


Wednesday, July 27

9:00   –  10:00 am 

Technology Evolution: Driving Decision Making with Virtual Permits and License Plate Recognition

Presented by: Chris Dobek and Jared Wright - North Carolina State University.

In 2017 North Carolina State University invested in license plate recognition (LPR) as a parking management tool for our 20,000 parking spaces.  Fast-forward to five years later and we've deployed nine mobile units, 14 fixed cameras, and cultivated a staff of data driven professionals who incorporate LPR data in all our decision making.  This presentation will review our technological evolution and examples of how we use data to shape our future.

  • Analyze decision making processes before and after introduction to license plate recognition.
  • Understand how virtual permits allowed NCSU to meet the needs of their customer through the flexibility of virtual permits.
  • Evaluate opportunities for operational efficiency through the use of technology.
 Session sponsored by:     

The Journey from Vision to Reality: Operationalizing a Comprehensive Parking and Mobility Ecosystem in Omaha

Presented by: Kevin White, AICP, CAPP and Brian McGann, PCIP - Walker Consultants; Ken Smith and Hannah Adeponu, CAPP, City of Omaha.

Omaha, Nebraska faces many of the same parking and mobility challenges that other small to medium-sized cities face but is working diligently to modernize its system and create an integrated management and customer experience.
This session will feature representatives from Park Omaha and Walker Consultants discussing Park Omaha's specific real-world journey toward a comprehensive off-street and on-street parking/curb management system. The focus of the session will be on specific case study experience, process, and lessons learned.

  • Understand the foundational elements Park Omaha had to address before working to modernize its parking and mobility management system.
  • Analyze aspects of a comprehensive and integrated parking and mobility "ecosystem" and the process for establishing such a system.
  • Evaluate obstacles faced, lessons learned, and tools that can be applied in advancing your own parking and mobility management system and operations.
 Session sponsored by:     

10:30   –  11:30 am 

No Parking Without a Plan: Planning for a Successful Technology Implementation

Presented by: Nick Mazzenga, Associate - Kimley-Horn and Associates, Inc.; Matthew Valera, Director, Municipal Sales & Florida Market – Parking Guidance Systems (PGS).

It is always exciting and interesting to talk about new technologies and the value and opportunities that they will provide to our customers and our operations.  However, we rarely talk about the steps and methods to successfully implement new technologies.  A great solution that is not implemented well can easily become a failure.  Ensuring successful project implementation is just as important as selecting the technology to implement.  Join the IPMI Technology Committee as we journey through the life of a technology project, with five key steps for success along the way!

  • Understand how to prepare your technology project for success with best practices as well as pitfalls to avoid. 
  • Create a plan for your technology project, including the steps to build support from internal and external stakeholders.
  • Evaluate progress on your project to ensure it delivers expected data, benchmarks, and benefits.
Session sponsored by:     

12:00   –  1:00 pm 

Getting in Front of the Future: Using Anticipatory Planning to Design Parking Facilities and Programs

Presented by: Lisa Nisenson and Benjamin Sands - Wantman Group (WGI); Nicole Chinea, CAPP - Harris County Engineering Department.

While there is a lot of talk about future-proofing parking, little guidance exists on exactly how to build a roadmap and steps for project design that adapts to evolving technologies. This session examines planning and technology foresight techniques related to parking planning and operations. Details include how to identify impactful parking and related technologies, develop probable market adoption pathways, and identify implications and integration strategies for adaptive plans, policies, and project design.

  • Apply knowledge to become conversant with a wide array of technologies impacting parking analysis, design, and policy.
  • Understand how to incorporate the potential evolution of relevant technologies into plans, policies, and parking facility design.
  • Evaluate the interlinking aspects of technology and parking that need to be incorporated into related mobility and urban planning documents.
 Session sponsored by:     

Please Note: The IPMI Conference program and event policies are subject to change at any time. While we endeavor to ensure that the information on the website is correct, we do not warrant the accuracy and completeness of the material on the website and you acknowledge that you must take appropriate steps to verify information before acting upon it. In cases of questions, contact

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